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SURROUNDINGS / CONNECTIVITY

On this page we will explore the existing site conditions and the surrounding area. This will explore the material pallet of the immediate surroundings, land usage as well as views on and off of the site. We will look into the connectivity of the site; exploring routes to the immediate
area (Twerton, Newbridge etc) as well as the larger Bath area and the rest of the country. Overall, it is found that the site is almost entirely invisible to passers by. It is also hard to access, particularly for those in the Twerton community who are separated by the physical boundary of the railway bridge and A36. There are poor footpaths and cycle facilities leading to the site from the South. The river is currently under utilised and has the potential to be used as a method of increasing accessibility to the island.

Key Landmarks / Tourism Links
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Not surprisingly, the tourism in Bath is centralised around the city centre with a focus on the Roman Baths and the Georgian/Jane Austen atmosphere. Tourists interest in this has made Bath highly reliant on tourism. In 2018, Bath was the 11th most visited town or city in the UK by international staying visitors, welcoming an estimated 348,000 through the year. A record number of people visited Bath and North East Somerset in 2018, contributing £470m to the local economy. The latest Visitor Impact Report, an independent survey carried out by The South West Research Company, shows that an estimated 6.25 million people visited the district in 2018 (Visit Bath, 2021). The survey also revealed that the value of the visitor economy in Bath and North East Somerset is almost half a billion pounds, contributing £470m to the local economy. An increase of £40m since the last survey was carried out in 2016 (Visit Bath, 2021). With tourism having such a large impact on the local economy of Bath, the impact of COVID-19 has been devastating for the place. ‘Tourists visiting Bath brought in the huge figure in 2019 for the local economy and Bath figureheads are now trying to find ways to bring in extra, alternative revenue.’ (Mills, R. 2020) That revenue won’t come from The Fashion Museum and the Victoria Art Gallery as they will remain closed until April, councillor Paul Crossley said. Mr Crossley, Cabinet Member for Community Services, said the art gallery and museum are staying shut as they would “run at a loss” if they stayed open in the current climate. Visit Bath, Bath MP Wera Hobhouse, Bath and North East Somerset Council, and more, are trying to find ways to find new ways for tourism to boost the economy Barry Gilbertson, City of Bath World Heritage Steering Group chairman, reemphasised the importance of getting people to stay for a number of days in Bath. “Figures from 2018 reveal that the staying visitor pays £225 per head on average and the day visitor spends £38 per head on average,” he said at the meeting.” On the Fashion Museum’s website, it states it is scheduled to re-open at Easter in 2021 and although the site won’t be open the museum’s team will deliver interactive exhibitions and online resources across its digital platforms (Mills, R. 2020). However, Bath does have guided tours on foot or by bike, where one of the routes goes past the site. This is the cycle trip from Bath to Bristol via the Railway Path. All of their trips, boat, cycling or guided tours on foot stays within the city centre or moves up the river towards East.

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Surrounding Site Journey
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Surrounding Material Analysis
Surrounding Material Analysis
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